---WHAT WE DO---

Revenue growth.

Without the chaos.

Three engagement models. One sequence. A repeatable system that
takes $1M+ businesses to 2–3× revenue — starting with clarity, not tactics

Phase 01

Clarity

Phase 02

Strategy

Phase 03

Implementation

---BUILD FOR --

---Founders doing $1M+ revenue---

---Leaders who want growth, not more busywork---

---Owners stuck in operational chaos---

---Businesses ready to scale with a real system---

THREE WAYS TO WORK TOGETHER

Choose your starting point.

Every engagement begins with a free Clarity Call. From there, we choose the right level of involvement — based on where you are, what you need, and how fast you want to move.

FOUNDATION

Clarity Audit

Start here. Know exactly where you stand.

Most businesses skip this step. That's why their strategy doesn't work. Before any plan is built, you need a clear, honest read on your business — what's working, what's broken, and what to do first. The Clarity Audit gives you that in a structured, actionable format.

---WHAT YOU GET---

Full marketing channel audit & grading

Current funnel gap analysis

Growth Grader score (6 functions)

90-day quick-win action plan

Positioning & messaging assessment

Competitor landscape review

Prioritized growth roadmap

1:1 debrief session with Georgina

BOOK A CLARITY CALL

Best for: Businesses new to working with a Fractional CMO, or owners who want clarity before committing to a longer engagement.

IDEAL IF YOUR'RE SAYING

→"I don't know what's actually working in our marketing"

→"I've tried things but nothing seems to stick"

→"I want a second opinion before I spend more money"

→"I need to know where to focus first"

TIMELINET

→Delivered within 2–3 weeks of kickoff

→One structured intake session

→Full written audit + debrief call

"The audit alone changed how we looked at our entire business. We stopped guessing and started making decisions."

Fractional CMO Retainer

Ongoing strategic leadership. Embedded in your business.

I become your strategic growth partner — not a consultant you check in with once a month, but an embedded CMO who owns the marketing function alongside your team. Monthly strategy, execution oversight, team leadership, KPI tracking, and a direct line to me when decisions need to be made.

---WHAT INCLUDED MONTHLY---

Monthly strategy session & priorities

KPI dashboard & reporting

Messaging & copy direction

Funnel review & iteration

Campaign oversight & review

Team & agency management

Weekly check-in (async or live)

Quarterly sprint planning

Direct Slack/email access

BOOK A CLARITY CALL

Best for: Businesses ready to grow consistently and need strategic leadership without the cost of a full-time CMO hire ($200K+/year).

IDEAL IF YOUR'RE SAYING

→"We have a team but no one's driving strategy"

→"Marketing feels scattered and uncoordinated"

→"I need someone who owns outcomes, not just tasks"

→"I want a CMO but can't justify a full-time hire"

ENGAGEMENT MODEL

→Minimum 3-month engagement

→Works alongside your existing team

→Scales up or down as neede

"Having Georgina as our Fractional CMO felt like adding a senior executive to the team — without the overhead. Revenue grew 40% in six months."

FULL SYSTEM

Growth System Build

Complete marketing engine. Designed to run without you

This is the comprehensive engagement. We go from audit through strategy through full implementation — building every component of your growth system from the ground up. By the end, your team has a working engine: a clear funnel, a content system, a campaign calendar, a KPI framework, and a 90-day sprint plan already in motion.

EVERYTHING THAT GETS BUILD

Full Clarity Audit (Phase 1

Brand positioning & messaging system

Channel plan & campaign calendar

KPI framework & reporting cadence

Team onboarding to the system

Complete marketing strategy doc

Full funnel architecture

Content system & pillar framework

90-day sprint plan (implemented)

Handoff so it runs without me

BOOK A CLARITY CALL

Best for: Businesses that want a complete, custom marketing system built and launched — not a retainer, but a permanent asset.

IDEAL YOU'RE SAYING

→"We have no real marketing system — we're winging it"

→"I want this built properly, once, so it lasts"

→"We're preparing to scale and need the foundation"

→"I want a system my team can run independently"

TIMELINET

→60–90 day project engagement

→Weekly working sessions

→Full team handoff at close

"We went from zero marketing infrastructure to a full growth engine in 90 days. The system Georgina built is still running — 18 months later."

THE PROCESS

What happens after

you book the call.

No long onboarding. No mystery. Here's exactly what the first 90 days look like from the moment you reach out.

CLARITY CALL

15 minutes. We discuss your business, your goals, and whether we're the right fit.

AUDIT

Deep-dive into your current marketing, metrics, positioning, and gaps.

STRATEGY

Full marketing strategy built on your audit findings — nothing generic.

SPRINT I

First 30-day execution sprint launches highest-priority growth initiatives.

GROWTH ENGINE

Iterate, optimize, and scale — until revenue moves and the system runs itself.

HOW IT COMPARES

Why Fractional CMO

beats the alternatives.

A full-time CMO costs $180K–$300K/year. An agency retainer costs the same with less accountability. A business coach costs the same with zero implementation.

FULL TIME CMO

MARKETING AGENCY

BUSINESS COACH

Georgina — Fractional CMO

Owns strategy

✓ Yes

✗ Rarely

✗ No

✓ Yes

Drives implementation

✓ Yes

Partial

✗ No

✓ Yes

Cost-effective

✗ $180K–$300K/yr

✗ High retainerely

Moderate

✓ Fraction of the cost

Revenue accountability

✓ Yes

✗ Reports, not revenue

✗ No

✓ Yes

Works inside your team

✓ Yes

✗ External only

✗ No

✓ Yes

No jargon or hype

Varies

✗ Metrics theater

Varies

✓ Always

Starts with clarity

Sometimes

✗ Starts with tactics

Sometimes

✓ Always first

Common Questions

Everything you want to know before booking

How fractional CMO is different

An agency executes tactics — ads, content, email — and reports on activity. A Fractional CMO owns the strategy behind all of it. I define what gets executed, by whom, and why. I also work inside your business alongside your team, not as an external vendor reporting in once a month. The accountability for revenue outcomes rests with me, not a project manager at an agency.

How quicly will I see results

Most clients see meaningful clarity and directional change within the first 30 days — typically in the form of a clear strategy, cut priorities, and a focused Sprint 1. Revenue movement typically begins in months 2–3, depending on your starting point and what initiatives we launch first. I don't promise overnight transformation — I promise a repeatable system that builds momentum over 90 days and compounds from there.

Do I need an existing marketing team?

No. I work with businesses at every stage — some have a full internal marketing team, some have one part-time person, and some have no one. Part of my role is helping you identify what execution capacity you need and how to get it, whether that's internal hires, freelancers, or agencies I can manage on your behalf.

What size business do you work with?

I work exclusively with businesses doing $1M+ in annual revenue. This is the stage where the founder is typically the bottleneck, marketing is reactive rather than strategic, and there's real leverage available — but no budget for a full-time CMO. It's also where a well-built system produces the most dramatic, measurable results.

What industries do your work in?

I'm industry-agnostic at the strategic level — the Clarity → Strategy → Implementation sequence works across sectors. That said, I have deep experience with service businesses, professional services, B2B, and consumer brands. The Clarity Call is the right place to discuss whether your specific industry is a good fit.

What does the clarity call actualy

It's a 15-minute conversation. No pitch. No slide deck. No obligation. I ask about your business, your current marketing, your revenue goals, and what's getting in the way. You ask me whatever you need to. By the end, we both have a clear sense of whether working together makes sense — and if so, which engagement model fits best.

What the minimal commitment ?

The Clarity Audit is a one-time project with no ongoing commitment. The Fractional CMO Retainer has a minimum 3-month engagement — because meaningful revenue growth requires time to audit, build, launch, and iterate. The Growth System Build is a 60–90 day project engagement with a clear end date and handoff.

THE FIRST STEP IS FREE

Book yourClarity Call.

30 minutes. No pitch. No obligation. We look at exactly what's holding your growth back — and whether I'm the right person to fix it.

BOOK YOUR CLARIY METING NOW

NO HYPE. NO JARGON. NO OBLIGATION.